Home > Uncategorized > No Apology Campaign (Tim Philmon)

No Apology Campaign (Tim Philmon)

The No Apology Campaign started back in July 2009. Being a small business in the trucking industry in an economy unlike what I have every experienced I began to become a little concerned. As I began to look around at what was going on in the country in terms of small business and what the American Government was doing to hinder it as well as taken over so much of the private sector, I knew that in order for me to survive in the trucking Industry I had to come up with a new plan of action. And thus the No Apology Campaign was born.
Why the title? Easy, we live in a world that if you succeed and you reap the reward for some unknown reason you need to give some back to someone that didn’t put forth the same effort or in some cases no effort at all.Also,for last 4 or 5 decades our society has rewarded underachievement ,we as a nation have told a generation “hey,if you can’t meet the requirement we’ll just lower the standard to make you feel better about yourself”.We also have to apologize for our religious beliefs, what our core values are, or when we disagree with some groups that are in direct opposite of our own personal moral compass.
How does the said campaign work, who can be involved, what is the end, result? We shall explore all of these and detail how to accomplish and end result that will fulfill each individual to their own goals.
Keep in mind that these principles are geared toward the successful operation of a small business Owner and Operator. However, I’m sure they could be applied to any individual and their particular case.
Resources. Now let’s take a more in depth look as to what makes this Campaign work. Resources are of the up most importance for true success. You should now your cost of operation or as we say it CPM.”It’s not about how much you earn that’s key, it’s how much you spend that’s crucial”. When you book a load you may not have long to determine if it’s good for you, so knowing what your fuel cost is for instance will make the decision quicker. Take advantage of discounts when available (tires,fuel,service etc).Knowing your cost will also help you to navigate where to make cost saving decisions and it will send up flags when certain cost seem to be rising. Don’t overwhelm yourself; keep it as simple as possible . Keep yourself informed. There’s an abundance of news outlets out here to read up on the latest happenings in regards projections on freight movement ,where the economy is headed, what the Government may be doing in terms of regulations, etc. As I always say “don’t sweat the small stuff ,but keep a close eye on it”.
Reliability, it’s not just a “buzz” word it should be an “action” word! Sometimes you will have to do things and go places you just don’t want to go. You should treat every load the same regardless of the rate. Remember you booked it!” Image is everything; living up to it is a whole different concept”. Take a little pride in what you do and who you represent, it goes a long way. You never know who you might cross paths with, it just may be that golden goose you’ve been hunting all these years .Maintain your equipment. Regular maintenance equals less down time and failed on time deliveries. Ask yourself why do I do what I do? Is it just for the money, or do I really have a passion for this lifestyle? Only you can answer this question.
Resolve, my mission statement I adapted when I bought my first truck was found in Proverbs 24:16 it says “For a just man falleth seven times, and riseth again .Don’t let (them) have the satisfaction. It has been said “when you lose sight of your goals, it’s because you have turned your attention on your circumstance” . When you battle thru your dilemma it will make you a better individual.
Remember, This is the last and probably the most important core value of the No Apology Campaign. If you have the “lone wolf” attitude your are sadly mistaken. You should surround yourself with competent personnel; Agents, these folks keep you loaded. Mechanics, they keep you moving. Carriers, they assist you on a daily basis with the intangibles. Family, they give you the inner strength to do the impossible. It has been said “a good woman will drive a man to do achieve greater things than he in and of himself has the ability to do”.
In closing, I believe that we (truckers) are the engine that drives America, and without us she fails! You have nothing to apologize for when you hold to the core values and principles that get you to your destination. We would be doing a great disservice to those who have shed blood and died for what this nation stands for. We (truckers) move this great nation one load at a time, and one mile at a time. It’s what we do! And I for one will not apologize for who I am, or what I do in terms of the industry that I have invested my entire career around. Not to mention the sacrifices I have had to make to be where I’m at today. And trust me some have been more than I was willing to make!
“I will truck as hard as I can, for as long as I can… And the road can take the rest.”
Daytona Kid

  1. Terry Briggs
    January 20, 2011 at 5:30 pm

    I love this. I think Tim Philmon has struck a chord with what the average owner-operator believes. I also think he offers some valid pointers and advice for what it takes to make it in this field. Kudos, Tim, and keep on trucking!

  2. Mark Smith
    January 20, 2011 at 6:47 pm

    Mr.Philmon is coming dangerously close to endorsing the concept of personal responsability. This is a dangerous concept in these politiclly correct times.

    The notion that people should accept the Pride and praise in their accomplishment and therefore the blame for their failures has been outdated for a very long time. Unless you are willing to take the blame for your failures, You can’t accept the successes. Responsability is the keyword for all of life. Don’t wait on the companies you work for, the Government, or your buisness partners to step up. Do it all yourself for yourself.
    This is awesome Mr. Philmon. It is a shame that it is such a revolutionary concept.

  3. Lori Stack
    January 21, 2011 at 1:15 am

    AMEN!!! This is good advice for anyone! Keep the faith Tim…. and keep on Trucking!

  4. Tina Fife
    January 21, 2011 at 5:22 pm

    I love this and think it should be read by all drivers. Please publish this on the Breaker Breaker 19 wall. Thank you for sharing it.

  5. Clayton Mudd
    February 11, 2011 at 5:44 am

    thank you for your advice and time

  6. March 6, 2011 at 3:17 pm

    I must say I agree with everything you wrote about in this article. We as a society have allowed those among us to take advantage of a system that was designed to aid those that fall on bad times and to assist them to get back on their feet. In retrospect the nation has came to depend on those systems and would rather sit on their tails and live for free while the rest of us work our selves stupid. Charity is a great thing designed by God himself however man again has flawed a great work by creating the welfare system. “Give not to those who wish not to give, but help those who can not help them selves” that is a quote direct from my mouth. Bottom line if your fat butt can walk to the store to get a 6 pack and some smokes then you can get out and find a job “Would you like fries with that”? But if you are a family that has a sick child that faces a disease that takes 24-7 care or you the bread maker has found your self crippled from a mishap beyond your control then we should reach out to them.

    The second part of your article spoke of the resolve to the issue. And that I also agree. We as truckers and Americans should first stand up together “UNITED” for our selves and our industry but above all our families.

    Stand together with like minded people and make a difference in this turd bowl called life. It is time to make a difference, we cant cry about the stuff that makes our lives hard but we can raise hell about it, not as one man but as a united front.

    It is any business mans responsibility to know what it takes to run his business and when booking a load we are face with 2 choices. 1. take the load at a price that is worthy of a good driver a good truck and as well helps make the bottom dollar a good number. We already know that their is cushion into that load, so why give it to those that don’t make the run. 2. We can allow the common situation of cheap rates to continue to spiral down. We all know that with every upstanding carrier there is 20 or more companies that infect our industry. I started a campaign 2 years ago that was to the point but to abrupt to make it and that was F@#$ Cheap Rates. We must not allow the cut throat companies to continue to set the standard of rates. The cost of living goes up, fuel prices go up but the haul rates don’t or go down. Tell me who is getting paid. not the trucker so whats that mean to you?

    The only way that we can end is stand together, stand up and shove our united front right were it hurts.

    Dan Harman

  7. Dana Reilly
    June 22, 2011 at 6:49 pm

    Great Manifesto Tim! Thanks for pointing me here! It’s people like yourself that make me proud to be part of this industry!

  1. January 21, 2011 at 2:02 am

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